Cielo Badkar

I was skeptical about paying this much for a bath mat, but the long staple cotton feels noticeably denser and plusher than anything I've owned. The zero-twist yarn gives it a cloud-like softness that's held up through three washes without any pilling.

The zero-twist yarn makes all the difference—this towel has that plush, cloud-like feel without any of the stiff roughness you get from cheaper cotton. Dried off after a shower and it absorbed every drop instantly, which is exactly what I hoped for. It's my new favorite, no contest.

I was skeptical about spending this much on a bath mat, but the long staple cotton feels plush and dense underfoot right out of the package. It’s held up through two washes without losing its softness, which is more than I can say for my old one.